Optimizing information-driven awareness allocation for controlling activity-triggered epidemic spread

In the contemporary era, the advent of epidemics instigates a substantial upswing in relevant information dissemination, bolstering individuals’ resistance to infection by concurrently reducing activity contacts and reinforcing personal protective measures. To elucidate this intricate dynamics, we introduce a composite four-layer network model designed to capture the interplay among information-driven awareness, human activity, and epidemic spread, with a focus on the allocation of individuals’ limited attention in diminishing activity frequency and self-infection rates. One intriguing observation from our findings is an anomalous, concave non-monotonic relationship between awareness trade-off and epidemic spread, with a more pronounced prevalence at an intermediate least awareness efficacy. This underscores the inadvisability of relaxing self-protection through reduced activity frequency or compensating for increased activity frequency by enhancing self-protection. Especially noteworthy is the significance of enhancing self-protection in response to heightened information dissemination and inherent activity demands to curtail infection risk. However, in scenarios with increasing ancillary activity frequency, the emphasis should exclusively shift towards reducing activity exposure. The model establishes a theoretical threshold for accurately predicting awareness efficacy in epidemic outbreaks. Optimal awareness allocation consistently resides at the extremes—either completely avoiding unnecessary activity contact or adopting full self-protection. This guidance, contingent on information level and activity demand, offers valuable insights into the delicate balance between individual behaviors and epidemic prevention.