Queer media in the age of streaming video

This article contributes to an emerging field of research on the classification and organisation of film and television on streaming video platforms. While scholarship has begun to grapple with the complexities of the streaming video landscape, critical frameworks have yet to be established for examining issues of LGBTIQA+ inclusion in this context. This article explores questions about what queer media is in the streaming video era and how is this shaped by the information practices of streaming video services. Classification and organisation of titles is a significant factor in the discoverability of content on streaming video platforms. In the context of queer media, classification practices also impact the visibility of marginalised LGBTIQA+ identities, communities, and cultures. Beyond this, the categorisation practices of streaming video providers play a significant role in shaping and communicating cultural values about queer media. From an Australian vantage point, this article maps the contours of queer media in the streaming video environment, focusing on Subscription Video on Demand (SVOD) and Broadcast Video on Demand (BVOD) services. By investigating the categories that streaming video providers use to organise and highlight LGBTIQA+ film and television, this article identifies how queer media is defined as a cultural category through use of labels such as ‘pride’, the categories and subcategories that approach queer media as a constellation of niche interests, and an underlying emphasis on ‘good’ characters and positive LGBTIQA+ narratives.