认知失调与移动应用的持续使用意愿:专题分析

IF 1.5 Q3 MANAGEMENT Decision Pub Date : 2024-06-21 DOI:10.1007/s40622-024-00389-w
Kavita Sharma, Shveta Kalra
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引用次数: 0

摘要

尽管这些年来全球移动应用程序的下载量不断增加,但营销人员和品牌要想进入这个利润丰厚的行业,就必须持续使用这些应用程序。我们利用认知失调理论,并将其与移动应用程序背景下的投资模型相结合,探讨在用户(主要是年轻用户)认为 "应有尽有 "的情况下,持续使用应用程序是否必然涉及减少失调的机制。本研究借助定性研究设计探索移动应用程序本体论的复杂性,以了解个人在决策过程的使用阶段和使用后阶段的认知和行为模式。本研究采用主题分析法,探讨了在使用移动应用程序和使用后实例中引起不和谐的各种认知和情感方面,并提供了有益于公司确保有效使用移动应用程序的有趣见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Cognitive dissonance and mobile application continued use intentions: a thematic analysis

Although downloads of mobile apps worldwide have increased constantly over the years, they necessarily require continued use for marketers and brands to tap into this immensely profitable industry. We used cognitive dissonance theory and integrated it with the investment model in the context of mobile applications to explore whether continued app use necessarily involves dissonance-reducing mechanisms, given that users, mainly those younger in age, assume that there should be an app for everything. This study explores the ontological complexity of mobile apps with the help of qualitative research design to understand individuals’ cognitive and behavioural patterns in the use and post-use phases of the decision-making process. Using thematic analysis the study explored varied cognitive and emotional aspects of dissonance arousal in mobile app use and post-use instances and provides interesting insights that benefit firms in ensuring their effective use.

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来源期刊
Decision
Decision MANAGEMENT-
CiteScore
2.30
自引率
0.00%
发文量
27
期刊介绍: The aim of the Journal, Decision, is to publish qualitative, quantitative, survey-based, simulation-based research articles at the national and sub-national levels. While there is no stated regional focus of the journal, we are more interested in examining if and how individuals, firms and governments in emerging economies may make decisions differently. Published for the management scholars, business executives and managers, the Journal aims to advance the management research by publishing empirically and theoretically grounded articles in management decision making process. The Editors aim to provide an efficient and high-quality review process to the authors. The Journal accepts submissions in several formats such as original research papers, case studies, review articles and book reviews (book reviews are only by invitation). The Journal welcomes research-based, original and insightful articles on organizational, individual, socio-economic-political, environmental decision making with relevance to theory and practice of business. It also focusses on the managerial decision-making challenges in private, public, private-public partnership and non-profit organizations. The Journal also encourages case studies that provide a rich description of the business or societal contexts in managerial decision-making process including areas – but not limited to – conflict over natural resources, product innovation and copyright laws, legislative or policy change, socio-technical embedding of financial markets, particularly in developing economy, an ethnographic understanding of relations at a workplace, or social network in marketing management, etc. Research topics covered in the Journal include (but not limited to): Finance and Accounting Organizational Theory and Behavior Decision Science Public Policy-Economic Insights Operation Management Innovation and Entrepreneurship Information Technology and Systems Management Optimization and Modelling Supply Chain Management Data Analytics Marketing Management Human Resource Management
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