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The Authenticity of Organizational-Level Visual Identity in the Context of Strategic Communication
With the purpose of addressing authenticity as a central concept for organizational-level visual identity, the paper contributes to growing scholarly interest in the role of symbols and images in t...
期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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