{"title":"传播咨询的演变：战略传播服务质量的长期比较","authors":"Daniel Ziegele, Ansgar Zerfass","doi":"10.1080/1553118x.2024.2365692","DOIUrl":null,"url":null,"abstract":"Communication leaders and their teams are seldom able to handle the broad range of challenges within their area of responsibility by themselves. They rely on agencies as an external workbench and a...","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2024-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Evolution of Communication Consulting: A Long-Term Comparison of Service Quality in Strategic Communication\",\"authors\":\"Daniel Ziegele, Ansgar Zerfass\",\"doi\":\"10.1080/1553118x.2024.2365692\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Communication leaders and their teams are seldom able to handle the broad range of challenges within their area of responsibility by themselves. They rely on agencies as an external workbench and a...\",\"PeriodicalId\":39017,\"journal\":{\"name\":\"International Journal of Strategic Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2024-06-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Strategic Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/1553118x.2024.2365692\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1553118x.2024.2365692","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Evolution of Communication Consulting: A Long-Term Comparison of Service Quality in Strategic Communication
Communication leaders and their teams are seldom able to handle the broad range of challenges within their area of responsibility by themselves. They rely on agencies as an external workbench and a...
期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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