监控对经销商懈怠的影响:渠道冲突的调解作用

IF 2 4区 管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2024-05-31 DOI:10.1080/1051712x.2024.2360995
Fanglan Pang, Jiayi Li, Ruifeng Wei
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引用次数: 0

摘要

本研究旨在探讨监控如何影响经销商的懈怠行为。我们试图回答以下问题:(1) 监控(行为监控和产出监控)如何影响经销商的怠工行为?
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The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict
The purpose of this study is to examine how monitoring influences reseller slackness. We try to answer the following: (1) How do monitoring (behavior monitoring and output monitoring affect reselle...
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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