{"title":"从三方进化博弈的角度探讨全渠道零售：品牌实力与平台流","authors":"Chuan Zhao, Ziyang Guo, Mingke He, Kun Wang","doi":"10.1002/mde.4304","DOIUrl":null,"url":null,"abstract":"<p>This study builds a three-party evolutionary game to study the contributing factors of commission rate, productivity expansion, cooperation subsidy, brand strength, and platform stream. The proposed model investigates the diverse paths the three parties are motivated to pursue at different phases of omni-channel integration and further explores which party, the band owner with strong brand strength, or the platform with a mass consumer stream, dominates omni-channel negotiation regarding profit distribution arrangements.</p>","PeriodicalId":2,"journal":{"name":"ACS Applied Bio Materials","volume":null,"pages":null},"PeriodicalIF":4.6000,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An exploration of omni-channel retail from a three-party evolutionary game perspective: Brand strength vs. platform stream\",\"authors\":\"Chuan Zhao, Ziyang Guo, Mingke He, Kun Wang\",\"doi\":\"10.1002/mde.4304\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>This study builds a three-party evolutionary game to study the contributing factors of commission rate, productivity expansion, cooperation subsidy, brand strength, and platform stream. The proposed model investigates the diverse paths the three parties are motivated to pursue at different phases of omni-channel integration and further explores which party, the band owner with strong brand strength, or the platform with a mass consumer stream, dominates omni-channel negotiation regarding profit distribution arrangements.</p>\",\"PeriodicalId\":2,\"journal\":{\"name\":\"ACS Applied Bio Materials\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.6000,\"publicationDate\":\"2024-07-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Bio Materials\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/mde.4304\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATERIALS SCIENCE, BIOMATERIALS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Bio Materials","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mde.4304","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, BIOMATERIALS","Score":null,"Total":0}
An exploration of omni-channel retail from a three-party evolutionary game perspective: Brand strength vs. platform stream
This study builds a three-party evolutionary game to study the contributing factors of commission rate, productivity expansion, cooperation subsidy, brand strength, and platform stream. The proposed model investigates the diverse paths the three parties are motivated to pursue at different phases of omni-channel integration and further explores which party, the band owner with strong brand strength, or the platform with a mass consumer stream, dominates omni-channel negotiation regarding profit distribution arrangements.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
