Collective or Individual? Tourists’ travel mode choice during a pandemic

The coronavirus pandemic (COVID-19) led to holiday journeys being associated with significant health risks. While there are numerous studies on the impacts of the COVID-19 pandemic on travel mode choice in everyday mobility, there are a lack of studies on tourists’ choice of travel mode, even though tourism transport in Switzerland makes up 24% of all distance travelled. Based on an extended conceptual framework of the Health Belief Model (HBM), this study investigates the effect of COVID-19 on tourists’ intentions to choose a particular travel mode during the pandemic. Our findings show that the higher the perceived susceptibility of getting COVID-19 associated with the holiday journey, the lower the choices for collective travel modes. Furthermore, for those tourists who are more likely to take risks, their choices for collective travel modes are increased. The study recommends that public transport operators choose measures that increase the application of non-pharmaceutical interventions (NPIs) against pandemics while travelling; this may encourage the safe use of collective transport modes during a pandemic.