Yen-I. Lee , Di Mu , Ying-Chia Hsu , Bartosz W. Wojdynski , Matt Binford
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引用次数: 0
摘要
有关当前受污染食品危机的视觉误导信息对组织福祉和公众健康构成了重大威胁,尤其是当人们在社交媒体上分享错误图片时。纠正对策和高度可信的媒体来源是应对危机误导信息的有效策略。本研究扩展了 Lewandowsky 及其同事(2012 年)揭穿错误信息的纠正策略、视觉错误信息的概念、认知过程和社会情感分享理论,旨在推进公共关系和危机传播中视觉错误信息的研究。我们进行了一个 2(图像真实性:错误 vs. 真实)x 2(纠正策略:简单反驳 vs. 简单反驳 + 事实阐述)x 2(来源可信度:高 vs. 低)的主体间眼动追踪实验,以检验这些特征对视觉注意力和分享意愿的影响。此外,我们还探讨了情感惊喜和感知危机严重性对分享帖子的中介效应。结果显示,视觉线索(如图片和来源)和文本线索(如纠正策略)导致了不同的视觉注意力分配。我们发现,视觉注意力在很大程度上调节了综合纠正信息对分享的影响。此外,惊讶感也能显著调节可信度低的信息对分享的影响。本研究为推进危机传播理论提供了见解,并为卫生机构和从业人员提供了基于证据的建议,以更好地应对食品危机误导。
Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement
Visual misinformation about ongoing contaminated food crises poses a significant threat to organizational well-being and public health, particularly when people share incorrect images on social media. Corrective responses and highly credible media sources as effective strategies geared toward combating crisis misinformation. Extending Lewandowsky and colleagues’ (2012) corrective strategies for debunking misinformation, the concept of visual misinformation, cognitive process, and the theory of social sharing of emotion, this study aims to advance research on visual misinformation in public relations and crisis communication. A 2 (image veracity: incorrect vs. true) x 2 (corrective strategy: simple rebuttal vs. simple rebuttal + fact elaboration) x 2 (source credibility: high vs. low) between-subjects eye-tracking experiment was conducted to test the effects of these features on visual attention and intention to share. Additionally, we explored the mediation effects of emotional surprise and perceived crisis severity on sharing posts. Results showed visual cues (e.g., images and sources) and textual cues (e.g., corrective strategies) led to different allocations of visual attention. We found visual attention significantly mediated the effects of combined corrective messages on sharing. Additionally, feeling surprised also significantly mediated the effects of messages with low credible sources on sharing. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for health organizations and practitioners to better fight against food crisis misinformation.
期刊介绍:
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.