Industry visions of technology for older adults: A futures anthropology perspective

The negative portrayal of ageing as a human decline burdening society has prompted Ageing Technology industries (AgeTech) to foresee solutions rooted in the Ageing in Place paradigm. These ostensibly neutral future interventions are intertwined with socio-technical dynamics. While Science and Technology Studies (STS) and anthropology scholars have questioned these AgeTech practices, limited literature explores industry's predictions of future AgeTech.

Drawing on STS and futures-anthropology literature, I interrogate AgeTech industry visions of future assemblages involving older people, smart home technology, and socio-material discourses rooted in their own discrepancies and dilemmas. To unpack AgeTech futures, my methods include a review of 49 industry reports and 29 interviews with industry experts. Based on the reports, I designed comics to be used in interviews with experts spanning CEOs and managers of companies designing technology for older people, consultants, and aged-care workers based in 12 countries.

Ageing futures are far from being neutral or a chronological process, instead they are non-consensual and fragmented. In the review and interviews, I captured future assemblages of a fragmented AgeTech industry in relationships with governments and industry giants. The fragmentation continues unfolding in participants from diverse countries and professions contesting dominant AgeTech narratives. In dissecting future assemblages, I also unpack non-consensual futures based on diverging experts' values (e.g. safety versus activity) and humans' values like control and improvisation challenging predictive and surveillance technology.

AgeTech Futures transcend physical matters or assemblages of technologies and humans. They encompass future normativities, tensions, divergent values, and ideological concepts. I propose not only alternatives to the visions found in industry narratives, but also encourage scholars to understand the AgeTech industry's dilemmas.