Dementia is one of the most feared and misunderstood conditions of our time. Even as public awareness has increased, people living with dementia continue to face exclusion, moral disregard, and systemic neglect. Decades of advocacy, education, and contact-based interventions have sought to reduce stigma. Yet the enduring nature of stigma suggests that these approaches may be addressing only part of the problem. Drawing on anthropological and sociological theories of taboo and stigma, this paper argues for a cultural theory of dementia stigma rooted in symbolic pollution and narrative collapse. It proposes that dementia becomes stigmatized not only because it is misunderstood, but because it violates cultural expectations of personhood, consistency, and intelligibility. Stigma is best understood as a surface manifestation of an older, more elemental cultural logic: taboo. Taboo operates through shared, often unconscious rules about what counts as normal. Viewed together, Douglas and Goffman reveal a two-stage process. First, taboo marks the condition as anomalous, a violation of symbolic order. Then, stigma enacts and enforces that marginalization. This sequence helps explain why existing stigma interventions often fail to take root: they target the social aftereffects without addressing the deeper symbolic disorder. Reframing dementia stigma as rooted in cultural taboo opens new avenues for both scholarly inquiry and applied intervention. The paper concludes by proposing culturally grounded provocations that imagine what it might look like to reframe how dementia is seen, told, and recognized, both socially and culturally. That work begins with reimagining what dementia is allowed to mean.
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