从多维时空视角探讨出租车对打车服务的竞争力:中国北京案例研究

IF 5.7 2区 工程技术 Q1 ECONOMICS Journal of Transport Geography Pub Date : 2024-06-01 DOI:10.1016/j.jtrangeo.2024.103936
Yihao Luo , Ailing Huang , Zhengbing He , Jiaqi Zeng , Dianhai Wang
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引用次数: 0

摘要

随着共享经济在中国的发展,叫车服务的出现削弱了出租车行业的市场份额。传统出租车行业作为一种受监管的、拥有专门客户群的公共便捷服务,需要提高自身竞争力,保持市场份额。然而,人们对出租车在何种具体情况下能够获得相对于叫车服务的竞争优势还不甚了解。为了挖掘出租车在客源市场中的竞争潜力,本研究提出了一种在多维时空尺度上探讨出租车与叫车服务之间竞争与合作关系(CCR)的方法。以中国北京为例,我们首先通过时空加权回归模型(GTWR)比较了不同兴趣点(POI)对出租车/打车服务客流量的影响,并探索了出租车/打车服务更容易吸引乘客的相应时间和地点。基于客流量与时空条件之间存在较强相关性的结论,我们建立了竞争-合作指数(CCI)作为定量指标来表征CCR,然后分析CCI的时空分布,以确定出租车相对于打车服务在合作或竞争关系中占据优势的时间和地点。此外,我们还研究了这些模式的根本原因,发现 CCI 与土地利用密切相关。我们的分析结果表明,在某些特定情况下,出租车与打车服务相比具有竞争优势,可以通过有针对性的措施进一步提高其竞争力。这项研究的结果为各行业制定发展战略和政府机构制定政策提供了宝贵的启示。
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Exploring competitiveness of taxis to ride-hailing services from a multidimensional spatio-temporal perspective: A case study in Beijing, China

As the sharing economy expands in China, the emergence of ride-hailing services has diminished the market share of the taxi industry. As a regulated and publicly convenient service with a dedicated customer base, traditional taxi industry needs to improve its own competitiveness and maintain its market share. However, the specific circumstances under which taxis can gain a competitive edge over ride-hailing services are not well-understood. Aiming to uncover the competitive potential of taxis in the ride-source market, this study proposes a methodology to explore the Competition and Cooperation Relationship (CCR) between taxis and ride-hailing services on a multidimensional spatio-temporal scale. By taking Beijing, China as a case study, we first compare different impacts of Points of Interest (POI) on the traffic volume of taxis/ride-hailing services through Geographically and Temporally Weighted Regression (GTWR) models, and explore the corresponding times and locations where taxis/ride-hailing services are more likely to attract passengers. Based on the findings that there are strong correlations between traffic volume and spatio-temporal conditions, we establish the Competition-Cooperation Index (CCI) as a quantitative measure to characterize the CCR and then analyze the spatio-temporal distribution of CCI to identify the times and locations where taxis hold advantages in cooperative or competitive relationship relative to ride-hailing services. Furthermore, we investigate the underlying reasons for these patterns, discovering that CCI has a close connection with land use. The results of our analysis show that taxis exhibit competitive advantages over ride-hailing services under some specific circumstances and can further enhance their competitiveness by proposed targeted measures. The findings of this study provide valuable insights for both industries in formulating growth strategies and for governmental agencies in setting policies.

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来源期刊
CiteScore
11.50
自引率
11.50%
发文量
197
期刊介绍: A major resurgence has occurred in transport geography in the wake of political and policy changes, huge transport infrastructure projects and responses to urban traffic congestion. The Journal of Transport Geography provides a central focus for developments in this rapidly expanding sub-discipline.
期刊最新文献
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