Comparative Study on Barriers of Supply Chain Management MOOCs in China: Online Review Analysis with a Novel TOPSIS-CoCoSo Approach

To enhance the effectiveness of supply chain talent education, higher education institutions and other organisations have started to develop and use Massive Open Online Courses (MOOCs) in their training programs. However, the problem is that the design and delivery of supply chain management MOOCs can be inappropriately presented and, thus, ineffective, especially for educational teams with fewer teaching experiences of MOOCs. This eventually makes it hard for the students’ learning outcomes to meet the industrial requirements of supply chain experts. Motivated by such a problem, this paper aims to improve the design and delivery of supply chain management MOOCs to enhance student learning outcomes. To achieve this goal, the research method adopted in this paper is to analyse online reviews in a widely-used Chinese MOOC platform with a novel TOPSIS-CoCoSo approach, aiming to identify the barriers to supply chain management MOOCs and their potential solutions. The results of this study show that 16 barriers to MOOCs are identified from the online reviews and then ranked based on their severity of reducing learning outcomes. The perceptions of the severity of the barriers to students and lecturers are compared, and the solutions to the barriers are then discussed. In addition, our comparison indicates that although students and lecturers have similar perceptions of severity for the majority of the barriers, they have significant disagreements on certain barriers. The significance of this study is that it can inform lecturers in supply chain management or relevant disciplines to better design and deliver their MOOC content, as well as contribute to the existing literature by providing new methodological tools for educational analysis. Also, this study highlights the necessity of comparative study in the MOOC online review analysis.