使视频广告成为病毒式广告的说服线索：病毒式广告与非病毒式广告的概念复制与扩展比较

{"title":"使视频广告成为病毒式广告的说服线索：病毒式广告与非病毒式广告的概念复制与扩展比较","authors":"Juliana Fernandes, Sigal Segev","doi":"10.1080/13527266.2024.2376918","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"58 11","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising\",\"authors\":\"Juliana Fernandes, Sigal Segev\",\"doi\":\"10.1080/13527266.2024.2376918\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":35919,\"journal\":{\"name\":\"Journal of Marketing Communications\",\"volume\":\"58 11\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13527266.2024.2376918\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13527266.2024.2376918","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}