{"title":"喀拉拉邦社区成人对艾滋病毒/艾滋病相关信息、教育和宣传材料的利用和充足程度--一种解释性顺序混合方法","authors":"Anjali Krishnan R, Jithesh V, Anjaly N T","doi":"10.52403/ijhsr.20240716","DOIUrl":null,"url":null,"abstract":"This study aimed to assess the utilization and sufficiency of information, education and communication (IEC) materials related to HIV/AIDS among adults aged 18 to 49 years in Kerala. The study adopted mixed-method approach and was conducted through cross-sectional survey using multistage cluster sampling method (n=750) and in-depth interviews through purposive sampling method (n=35). Majority of the adults (72.9 percent) had not seen any IEC materials related to HIV/AIDS during the last six months. Just over half of the adults reported that the IEC materials they found were very useful (58%) and rest were not (42%). Lack of persuasiveness, diversified focus, poor clarity of messages, lack of precision and aesthetic appeal were the main reasons cited by the participants for the non-usefulness. Television was the most preferred source of information (90.7 percent). Overall knowledge on HIV/AIDS among adults in Kerala was found to be less than 50% (CI: 40±5.87%). The study found a statistically significant association between knowledge of HIV/AIDS and area of residence (p<0.05). The qualitative findings could be summarized into two themes: Enabling factors in the development and utilization of IEC materials and barriers in the utilization of IEC materials. The availability and accessibility of need-based and context-specific mutually reinforcing IEC messages should therefore be ensured by effective interdepartmental collaboration.\n\nKey words: HIV and AIDS IEC, KSACS, community adults, comprehensive assessment","PeriodicalId":14119,"journal":{"name":"International Journal of Health Sciences and Research","volume":"47 7","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Utilization and Sufficiency of IEC Materials Related to HIV/AIDS Among Adults in the Community, Kerala – An Explanatory Sequential Mixed Method Approach\",\"authors\":\"Anjali Krishnan R, Jithesh V, Anjaly N T\",\"doi\":\"10.52403/ijhsr.20240716\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aimed to assess the utilization and sufficiency of information, education and communication (IEC) materials related to HIV/AIDS among adults aged 18 to 49 years in Kerala. The study adopted mixed-method approach and was conducted through cross-sectional survey using multistage cluster sampling method (n=750) and in-depth interviews through purposive sampling method (n=35). Majority of the adults (72.9 percent) had not seen any IEC materials related to HIV/AIDS during the last six months. Just over half of the adults reported that the IEC materials they found were very useful (58%) and rest were not (42%). Lack of persuasiveness, diversified focus, poor clarity of messages, lack of precision and aesthetic appeal were the main reasons cited by the participants for the non-usefulness. Television was the most preferred source of information (90.7 percent). Overall knowledge on HIV/AIDS among adults in Kerala was found to be less than 50% (CI: 40±5.87%). The study found a statistically significant association between knowledge of HIV/AIDS and area of residence (p<0.05). The qualitative findings could be summarized into two themes: Enabling factors in the development and utilization of IEC materials and barriers in the utilization of IEC materials. The availability and accessibility of need-based and context-specific mutually reinforcing IEC messages should therefore be ensured by effective interdepartmental collaboration.\\n\\nKey words: HIV and AIDS IEC, KSACS, community adults, comprehensive assessment\",\"PeriodicalId\":14119,\"journal\":{\"name\":\"International Journal of Health Sciences and Research\",\"volume\":\"47 7\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Health Sciences and Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52403/ijhsr.20240716\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Health Sciences and Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52403/ijhsr.20240716","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Utilization and Sufficiency of IEC Materials Related to HIV/AIDS Among Adults in the Community, Kerala – An Explanatory Sequential Mixed Method Approach
This study aimed to assess the utilization and sufficiency of information, education and communication (IEC) materials related to HIV/AIDS among adults aged 18 to 49 years in Kerala. The study adopted mixed-method approach and was conducted through cross-sectional survey using multistage cluster sampling method (n=750) and in-depth interviews through purposive sampling method (n=35). Majority of the adults (72.9 percent) had not seen any IEC materials related to HIV/AIDS during the last six months. Just over half of the adults reported that the IEC materials they found were very useful (58%) and rest were not (42%). Lack of persuasiveness, diversified focus, poor clarity of messages, lack of precision and aesthetic appeal were the main reasons cited by the participants for the non-usefulness. Television was the most preferred source of information (90.7 percent). Overall knowledge on HIV/AIDS among adults in Kerala was found to be less than 50% (CI: 40±5.87%). The study found a statistically significant association between knowledge of HIV/AIDS and area of residence (p<0.05). The qualitative findings could be summarized into two themes: Enabling factors in the development and utilization of IEC materials and barriers in the utilization of IEC materials. The availability and accessibility of need-based and context-specific mutually reinforcing IEC messages should therefore be ensured by effective interdepartmental collaboration.
Key words: HIV and AIDS IEC, KSACS, community adults, comprehensive assessment