Navigating the roadmap to meta-governance adoption

Purpose This study aims to investigate citizens' adoption intention towards meta-government (metaverse-based government) by proposing a dual-perspective technology acceptance model. Design/methodology/approach The validity of the proposed model was established by gathering and analysing 533 responses using structural equation modelling (SEM). Findings The study findings underscore the importance of perceptions of ease of use and usefulness in fostering the intention to adopt meta-government. However, perceived cyber risk and switching costs negatively impact these perceptions. On the contrary, herd behaviour and perceived immersion positively influence perceptions of ease of use and usefulness. Originality/value This study significantly contributes to the existing literature by offering valuable insights into the factors that influence citizens' adoption of meta-government. It introduces a novel perspective on the primary factors (both enablers and barriers) shaping citizens' adoption intention of meta-government. These insights serve as a foundation for scholars, governments and policymakers to develop effective strategies for promoting meta-government adoption.