Investigating an effort avoidance account of attentional strategy choice

People often choose suboptimal attentional control strategies during visual search. This has been at least partially attributed to the avoidance of the cognitive effort associated with the optimal strategy, but aspects of the task triggering such avoidance remain unclear. Here, we attempted to measure effort avoidance of an isolated task component to assess whether this component might drive suboptimal behavior. We adopted a modified version of the Adaptive Choice Visual Search (ACVS), a task designed to measure people’s visual search strategies. To perform optimally, participants must make a numerosity judgment—estimating and comparing two color sets—before they can advantageously search through the less numerous of the two. If participants skip the numerosity judgment step, they can still perform accurately, albeit substantially more slowly. To study whether effort associated with performing the optional numerosity judgment could be an obstacle to optimal performance, we created a variant of the demand selection task to quantify the avoidance of numerosity judgment effort. Results revealed a robust avoidance of the numerosity judgment, offering a potential explanation for why individuals choose suboptimal strategies in the ACVS task. Nevertheless, we did not find a significant relationship between individual numerosity judgment avoidance and ACVS optimality, and we discussed potential reasons for this lack of an observed relationship. Altogether, our results showed that the effort avoidance for specific subcomponents of a visual search task can be probed and linked to overall strategy choices.