驯服算法:GrabBike 送货员的平台现实主义

IF 4.5 1区 文学 Q1 COMMUNICATION New Media & Society Pub Date : 2024-07-26 DOI:10.1177/14614448241262417
Giang Nguyen-Thu, Luke Munn
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引用次数: 0

摘要

工作人员如何理解平台的算法,并根据其逻辑调整自己的做法?为了探讨这个问题,我们对东南亚领先的共享单车平台 Grab 进行了人种学研究,包括 60 多次与单车司机的交谈和 10 次深入访谈。我们发现了工人为在平台上生存而采取的一系列独特行动,我们称之为 "驯服算法 "的战略实践集群。这些做法看似互不相容或相互矛盾--即兴、争抢和忍耐的身体表现,却被算法记录为常规化的生产力。即使驯服成功,也不会从根本上破坏平台逻辑,反而会使剥削更加一致和可预测。工人们采取了我们所说的 "平台现实主义",努力争取一种暗淡但具体的机构来维持他们的地位。其目的不是破坏系统或破解算法,而是与之共存。
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Taming the algorithm: The platform realism of GrabBike delivery workers
How do workers conceptualize a platform’s algorithm and adjust their practices to its logic? To pursue this question, we draw on an ethnography of Grab, the leading rideshare platform in Southeast Asia, composed of 60+ trips talking to drivers on the back of bikes, and 10 in-depth interviews. We identify a distinct set of moves that workers perform to survive on the platform, a strategic cluster of practices we term “taming the algorithm.” These practices appear incompatible or contradictory—a bodily enactment of improvising, scrambling, and enduring that nevertheless is registered by the algorithm as routinized productivity. Even if done successfully, taming does not fundamentally disrupt platform logics, but rather makes exploitation more consistent and predictable. Workers adopt what we term “platform realism,” striving for a bleak but concrete agency that maintains their status. The aim is not to disrupt the system or hack the algorithm, but to live with it.
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来源期刊
New Media & Society
New Media & Society COMMUNICATION-
CiteScore
12.70
自引率
8.00%
发文量
274
期刊介绍: New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.
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