{"title":"萌芽产业中的品牌塑造：视觉线索对大麻市场消费者行为的影响","authors":"Juan Mundel, Tao Deng, Hyejin Kim","doi":"10.1080/15551393.2024.2382068","DOIUrl":null,"url":null,"abstract":"This study investigates the impact of visual branding cues on consumer responses in the cannabis market. Visual communication plays a critical role in shaping consumer behavior and perception. Howe...","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"94 1","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market\",\"authors\":\"Juan Mundel, Tao Deng, Hyejin Kim\",\"doi\":\"10.1080/15551393.2024.2382068\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study investigates the impact of visual branding cues on consumer responses in the cannabis market. Visual communication plays a critical role in shaping consumer behavior and perception. Howe...\",\"PeriodicalId\":43914,\"journal\":{\"name\":\"Visual Communication Quarterly\",\"volume\":\"94 1\",\"pages\":\"\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2024-07-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Visual Communication Quarterly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15551393.2024.2382068\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Visual Communication Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15551393.2024.2382068","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market
This study investigates the impact of visual branding cues on consumer responses in the cannabis market. Visual communication plays a critical role in shaping consumer behavior and perception. Howe...
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