探索敦煌壁画数字传播中艺术家、受众和社会背景的互动关系

Si Chen, Verly Veto Vemol, Hasma Biti Ahmad
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摘要

作为古丝绸之路的创新延续,"一带一路 "倡议为世界各国文化价值的交流与对接提供了可能。敦煌文化作为中国的文化名片,不仅是文化自觉和文化自信的重要源泉,也是东西方文化交流对话的最佳载体。数字传播具有速度快、受众广、信息呈现生动等优势,为敦煌文化的传承与保护开辟了一条新的路径。利用数字技术将敦煌文化以全新的方式呈现给大众,让观众与敦煌文化有 "亲密接触",实现互动体验。艺术家为敦煌壁画的数字传播提供了艺术再生载体,受众为敦煌壁画的数字传播带来了更广泛、更核心的传承力量,社会语境为敦煌壁画的数字传播拓展了多层次、多维度的强势传播平台。在敦煌壁画的数字化传播过程中,社会作为敦煌壁画数字化传播的重要载体,拓宽了艺术家与受众之间的对话与交流形式,艺术家与受众之间的关系不断向着多元多变的趋势发展。
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Explore the Interaction of Artists, Audience and Social Context in the Digital Communication of Dunhuang Murals
The Belt and Road Initiative, as an innovative continuation of the ancient Silk Road, provides a possibility for the exchange and docking of cultural values of countries around the world. As a cultural name card of China, Dunhuang culture is not only an important source of cultural consciousness and self-confidence, but also the best medium for cultural exchange and dialogue between the East and the West. Digital communication has the advantages of fast speed, wide audience and vivid information presentation, which opens up a new path for the inheritance and protection of Dunhuang culture. The use of digital technology to present Dunhuang culture to the public in a new way, so that the audience and Dunhuang culture have "close contact", to achieve an interactive experience. Artists provide artistic regeneration carriers for the digital communication of Dunhuang murals, audiences bring broader and more core inheritance forces for the digital communication of Dunhuang murals, and social context expands a multi-level and multi-dimensional strong communication platform for the digital communication of Dunhuang murals. In the process of digital communication of Dunhuang murals, the society, as an important carrier of digital communication of Dunhuang murals, broadened the form of dialogue and communication between artists and audiences, and the relationship between artists and audiences continued to develop towards a diversified and changeable trend. 
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