PROJECT MANAGEMENT APPROACH IN HEALTHCARE SERVICES

Objective: This study investigates the terms project, project management, and project management cycle, focusing on the project management approach in healthcare services. It aims to emphasize the importance and necessity of project management in healthcare, contributing to the development of a project management culture within the healthcare sector.   Theoretical Framework: Projects are generally a set of activities or efforts planned and implemented to achieve a specific goal or objective. Businesses often need to operate within a specific project or plan to reach their goals. The same applies to healthcare services. Today, it is crucial for healthcare institutions to achieve their strategic objectives by utilizing their limited resources most effectively. Therefore, healthcare institutions must continuously strive to manage their resources in alignment with their strategic goals. By adopting an effective resource management strategy, healthcare institutions can enhance the quality of patient care, patient satisfaction, operational efficiency, and cost optimization. Project management consists of specific phases: initiation, planning, execution, monitoring and control, and closure. Each phase is essential for the project's successful progress. Project management is a vital management system in healthcare institutions that reduces uncertainties and ensures the successful completion of projects. Planning and monitoring all phases of projects from start to finish allow for early detection and correction of errors and problems.   Method: This study on project management in healthcare services uses document analysis as a qualitative data analysis method. It compiles and evaluates existing knowledge and data on project management in healthcare services.   Research Implications: The results and recommendations of this study can increase awareness of project management in healthcare services and help manage practices in this field more effectively.