Context of Digital Transformation Integration of Digital Technology Development and Innovation Entrepreneurship Education in Higher Education

In the process of education digitisation, novel and powerful digital technologies have been widely innovated, developed and applied, which have greatly changed the technological environment of innovation and entrepreneurship education in colleges and universities. As the main position of talent input, colleges and universities should take full advantage of the east wind of the rapid development of digital technology to inject strong vitality and impetus into innovation and entrepreneurship education, and keep exploring new paths of dual-creation education. This paper aims to provide theoretical and practical guidance for the continuous optimisation of the higher education system. It analyses the necessity of carrying out innovation and entrepreneurship education in colleges and universities in the context of the new era, explores the relationship and role of the development of digital technology in colleges and universities and innovation and entrepreneurship education, and finally puts forward the strategies and paths to promote the development of innovation and entrepreneurship education.