通过机器学习和统计模式识别重塑保修服务(第 1 部分)

Jody Hand, Sawyer Hall, Michael Carr, Jeremy Worm
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引用次数: 0

摘要

几十年来,汽车行业一直在资助保修维修工作。最常见的汽车保修期为 3 年或 36,000 英里[1]。北美的原始设备制造商(OEM)要求经销商记录所有已完成的工作,并提交符合保修补偿条件的工作申请[2]。原始设备制造商审查申请并向经销商支付已完成工作的费用。除付款外,数据库还用于完成车辆质量分析。通常情况下,经销商使用的软件比较陈旧,并非为质量分析而设计。审查所有已完成的保修工作可能是一项艰巨的任务。原始设备制造商每天可能会收到 10 万份或更多的索赔。为了加快分析过程,原始设备制造商会根据需要维修的车辆部位将维修工作分成若干部分。通过这种分类,原始设备制造商可以将工作分散给公司的许多专家。但是,当问题无法在经销商处找到时,原始设备制造商会怎么做呢?经销商仍然需要支付他们为查找问题所花费的时间。这通常被归类为 TNF(未找到故障)。这种没有解决问题的工作占保修费用的很大比例!根据制造商的不同,可能高达 38%。它还会影响客户满意度和客户忠诚度。事实上,向 NHTSA(美国国家公路交通安全管理局)提交的最常见投诉之一就是 "经销商无法找到问题所在"[3]。更糟糕的是,大多数客户最终都要多次返回经销商,才能找到问题所在并加以解决[4]。那么,我们如何才能找到一种更好的方法来分析这些保修索赔,并在改善客户体验的同时降低原始设备制造商的成本呢?这个问题可以通过机器学习和统计模式分析得到改善。
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Warranty Repairs Reimagined through Machine Learning and Statistical Pattern Recognition (Part 1)
The automotive industry has been funding warranty repair work for many decades. The most common vehicle warranty is 3 years or 36,000 miles [1]. Original equipment manufacturers (OEM) in North America have dealers record all the work completed and submit claims for the work that qualifies for warranty reimbursement [2]. The OEM reviews the request and pays dealers for the work performed. In addition to payments, the database is also used to complete quality analysis for the vehicles. Often the software being used by dealerships is old and not designed for quality analysis. Reviewing all the warranty work done can be an arduous task. OEMs can receive 100,000 or more claims each day. To speed up the analysis process the OEMs will divide the repair work into sections based on the segment of the vehicle requiring work. This categorization allows the OEMs to spread the work across many experts in the company. But what does the OEMs do when the problem cannot be located at the dealership? The dealer still requires payment for the time they spent trying to find the issue. This is often categorized as TNF (trouble not found). This type of work without a resolution can account for a sizable percentage of warranty costs! It can be as high as 38% depending on the manufacturer. It can also affect customer satisfaction and customer loyalty. In fact, one of the most common complaints submitted to NHTSA (National Highway Traffic Safety Administration) is “dealer unable to locate problem” [3]. To make matters worse, most customers end up returning to the dealer multiple times before the issue is, if ever, located, and fixed [4]. So how can we find a better way to analyze these warranty claims and improve the customer experience while decreasing the cost for the OEM? This problem can be improved through machine learning and statistical pattern analysis.
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