7P 营销组合对 Jember 区 Bikla 咖啡顾客满意度的影响分析

Renata Dian Kusuma Wardani, Teguh Soedarto, Mirza Andrian Syah
{"title":"7P 营销组合对 Jember 区 Bikla 咖啡顾客满意度的影响分析","authors":"Renata Dian Kusuma Wardani, Teguh Soedarto, Mirza Andrian Syah","doi":"10.37149/bpsosek.v26i1.1282","DOIUrl":null,"url":null,"abstract":"The marketing mix is one of the strategies that must be developed to build the image of a business so that it can be a factor in increasing customer satisfaction. Consumer satisfaction refers to the degree to which an individual's actual state is influenced by comparing the apparent look of a product to their assumptions. Increasing customer satisfaction is a fundamental aspect of the sustainability of a business. Many industries have an impact on competition between businesses, so every business tries to make its customers feel satisfied. This research attempts to examine the effect of the marketing mix simultaneously and partially on customer satisfaction and measure the level of customer satisfaction. This research was conducted in Jember district from February 2024 to March 2024. The study used quantitative methods with a survey approach. This study's primary and secondary data sources are primary and secondary. Accidental sampling, a non-probability sampling technique, is utilized by the sampling approach. The data analysis approach used was the SEM (Structural Equation Model) and CSI (Customer Satisfaction Index), which used 68 respondents. The study findings reveal that the coefficient of determination (R square) is obtained at 0.578, or when percent, there are 57.8 percent. Variables that affect customer satisfaction. Partially, the price variable (X2), promotion (X4), process (X6), and physical evidence (X7) have a significant effect on customer satisfaction, while the product variable (X1), place (X3), people (X5) have no significant effect. In addition, the results of calculating the level of satisfaction of BIKLA coffee consumers show a CSI value of 79.86%, indicating that consumers are satisfied with the services provided.","PeriodicalId":300276,"journal":{"name":"Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo","volume":"59 25","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of the Influence of The 7P Marketing Mix on Customer Satisfaction of Bikla Coffee, Jember District\",\"authors\":\"Renata Dian Kusuma Wardani, Teguh Soedarto, Mirza Andrian Syah\",\"doi\":\"10.37149/bpsosek.v26i1.1282\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The marketing mix is one of the strategies that must be developed to build the image of a business so that it can be a factor in increasing customer satisfaction. Consumer satisfaction refers to the degree to which an individual's actual state is influenced by comparing the apparent look of a product to their assumptions. Increasing customer satisfaction is a fundamental aspect of the sustainability of a business. Many industries have an impact on competition between businesses, so every business tries to make its customers feel satisfied. This research attempts to examine the effect of the marketing mix simultaneously and partially on customer satisfaction and measure the level of customer satisfaction. This research was conducted in Jember district from February 2024 to March 2024. The study used quantitative methods with a survey approach. This study's primary and secondary data sources are primary and secondary. Accidental sampling, a non-probability sampling technique, is utilized by the sampling approach. The data analysis approach used was the SEM (Structural Equation Model) and CSI (Customer Satisfaction Index), which used 68 respondents. The study findings reveal that the coefficient of determination (R square) is obtained at 0.578, or when percent, there are 57.8 percent. Variables that affect customer satisfaction. Partially, the price variable (X2), promotion (X4), process (X6), and physical evidence (X7) have a significant effect on customer satisfaction, while the product variable (X1), place (X3), people (X5) have no significant effect. In addition, the results of calculating the level of satisfaction of BIKLA coffee consumers show a CSI value of 79.86%, indicating that consumers are satisfied with the services provided.\",\"PeriodicalId\":300276,\"journal\":{\"name\":\"Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo\",\"volume\":\"59 25\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37149/bpsosek.v26i1.1282\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37149/bpsosek.v26i1.1282","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

营销组合是树立企业形象所必须制定的战略之一,从而成为提高客户满意度的一个因素。消费者满意度指的是,通过比较产品的表面外观与消费者的假设,个人的实际状态受到影响的程度。提高客户满意度是企业可持续发展的一个基本方面。许多行业都会影响到企业之间的竞争,因此每个企业都会努力让客户感到满意。本研究试图同时和部分研究营销组合对客户满意度的影响,并衡量客户满意度的水平。本研究于 2024 年 2 月至 2024 年 3 月在 Jember 地区进行。研究采用了定量方法和调查方法。本研究的主要和次要数据来源分别为第一和第二数据来源。抽样方法采用了意外抽样这种非概率抽样技术。采用的数据分析方法是 SEM(结构方程模型)和 CSI(客户满意度指数),共使用了 68 名受访者。研究结果显示,确定系数(R 平方)为 0.578,或当百分比时,有 57.8%。影响顾客满意度的变量。部分变量中,价格变量(X2)、促销变量(X4)、流程变量(X6)、物证变量(X7)对顾客满意度有显著影响,而产品变量(X1)、地点变量(X3)、人员变量(X5)对顾客满意度无显著影响。此外,计算 BIKLA 咖啡消费者满意度的结果显示 CSI 值为 79.86%,表明消费者对所提供的服务感到满意。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Analysis of the Influence of The 7P Marketing Mix on Customer Satisfaction of Bikla Coffee, Jember District
The marketing mix is one of the strategies that must be developed to build the image of a business so that it can be a factor in increasing customer satisfaction. Consumer satisfaction refers to the degree to which an individual's actual state is influenced by comparing the apparent look of a product to their assumptions. Increasing customer satisfaction is a fundamental aspect of the sustainability of a business. Many industries have an impact on competition between businesses, so every business tries to make its customers feel satisfied. This research attempts to examine the effect of the marketing mix simultaneously and partially on customer satisfaction and measure the level of customer satisfaction. This research was conducted in Jember district from February 2024 to March 2024. The study used quantitative methods with a survey approach. This study's primary and secondary data sources are primary and secondary. Accidental sampling, a non-probability sampling technique, is utilized by the sampling approach. The data analysis approach used was the SEM (Structural Equation Model) and CSI (Customer Satisfaction Index), which used 68 respondents. The study findings reveal that the coefficient of determination (R square) is obtained at 0.578, or when percent, there are 57.8 percent. Variables that affect customer satisfaction. Partially, the price variable (X2), promotion (X4), process (X6), and physical evidence (X7) have a significant effect on customer satisfaction, while the product variable (X1), place (X3), people (X5) have no significant effect. In addition, the results of calculating the level of satisfaction of BIKLA coffee consumers show a CSI value of 79.86%, indicating that consumers are satisfied with the services provided.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Analysis of Factors Affecting the Income of Celery (Apium graveolens I) Producers in Kerinjing Agung Lawongan Village North Dempo Subdistrict Pagaralam City Analysis of the Influence of The 7P Marketing Mix on Customer Satisfaction of Bikla Coffee, Jember District Cayenne Pepper Seed Partnership Sustainability Strategy (Case Study of "You Seed" Company Jember East Java) Socioeconomic Profile of Coconut Farmers in Sei Kepayang Tengah Village Asahan Regency (Analysis of Education, Housing and Income) Analysis of Production Function and Allocative Efficiency of Seed Water Spinach in Sumurcinde Village Soko District Tuban Regency
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1