公众对食品安全的看法如何影响绿色食品的购买意向?不安全感的中介作用和绿色标签信任的调节作用

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2024-07-26 DOI:10.1016/j.clrc.2024.100212
Heng Xu, Mengyun Xiao, Jun Zeng
{"title":"公众对食品安全的看法如何影响绿色食品的购买意向?不安全感的中介作用和绿色标签信任的调节作用","authors":"Heng Xu,&nbsp;Mengyun Xiao,&nbsp;Jun Zeng","doi":"10.1016/j.clrc.2024.100212","DOIUrl":null,"url":null,"abstract":"<div><p>Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in the environment of social media. To fill up this gap, this research adopted a sequential two-stage mixed-methods approach to identify and examine the effects and mechanisms of public opinion of food safety on consumers' green food purchase intentions. In the initial qualitative research phase, the public comments on the microblogging platform was analyzed and we identified four top hot topics: public opinion of food safety, insecurity, green label trust (GLT) and green food purchase intentions (GFPI) based on text mining. In the quantitative phase of the survey-based research, we introduced the protection motivation theory and the hyper-attention cognitive model to construct a conceptual model. Based on this conceptual model, we conducted an empirical test with 1087 online questionnaires. The result showed that POFS had a significant positive effect on consumers' GFPI; consumer insecurity mediated the relationship between POFS and GFPI, and GLT played a moderating role between them. This study illustrates a psychological mechanism by which public opinion of food safety motivates consumers to switch to green food and provides new insights into green food consumption behaviour. It is an essential reference for encouraging green food consumption and promoting sustainability in the food industry.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100212"},"PeriodicalIF":3.7000,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000457/pdfft?md5=25062433fdda8bac06036635396f30f7&pid=1-s2.0-S2666784324000457-main.pdf","citationCount":"0","resultStr":"{\"title\":\"How public opinion of food safety affects green food purchase intentions: The mediating role of insecurity and the moderating role of green label trust\",\"authors\":\"Heng Xu,&nbsp;Mengyun Xiao,&nbsp;Jun Zeng\",\"doi\":\"10.1016/j.clrc.2024.100212\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in the environment of social media. To fill up this gap, this research adopted a sequential two-stage mixed-methods approach to identify and examine the effects and mechanisms of public opinion of food safety on consumers' green food purchase intentions. In the initial qualitative research phase, the public comments on the microblogging platform was analyzed and we identified four top hot topics: public opinion of food safety, insecurity, green label trust (GLT) and green food purchase intentions (GFPI) based on text mining. In the quantitative phase of the survey-based research, we introduced the protection motivation theory and the hyper-attention cognitive model to construct a conceptual model. Based on this conceptual model, we conducted an empirical test with 1087 online questionnaires. The result showed that POFS had a significant positive effect on consumers' GFPI; consumer insecurity mediated the relationship between POFS and GFPI, and GLT played a moderating role between them. This study illustrates a psychological mechanism by which public opinion of food safety motivates consumers to switch to green food and provides new insights into green food consumption behaviour. It is an essential reference for encouraging green food consumption and promoting sustainability in the food industry.</p></div>\",\"PeriodicalId\":34617,\"journal\":{\"name\":\"Cleaner and Responsible Consumption\",\"volume\":\"14 \",\"pages\":\"Article 100212\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2024-07-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S2666784324000457/pdfft?md5=25062433fdda8bac06036635396f30f7&pid=1-s2.0-S2666784324000457-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Cleaner and Responsible Consumption\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2666784324000457\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ENVIRONMENTAL SCIENCES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cleaner and Responsible Consumption","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666784324000457","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
引用次数: 0

摘要

广泛的食品安全公众舆论(POFS)加剧了消费者对食品安全和健康的担忧,进而推动消费者购买绿色食品。然而,这种担忧对消费者绿色食品消费行为的影响机制尚未得到探讨,尤其是在社交媒体环境下。为了填补这一空白,本研究采用了两阶段的混合方法来识别和研究食品安全舆论对消费者绿色食品购买意愿的影响和机制。在最初的定性研究阶段,我们分析了微博平台上的公众评论,并基于文本挖掘确定了四个热门话题:食品安全舆情、不安全因素、绿色标签信任(GLT)和绿色食品购买意愿(GFPI)。在定量调查研究阶段,我们引入了保护动机理论和超注意认知模型,构建了一个概念模型。基于这一概念模型,我们对 1087 份在线问卷进行了实证检验。结果表明,POFS 对消费者的 GFPI 有显著的正向影响;消费者的不安全感在 POFS 和 GFPI 之间起中介作用,而 GLT 在两者之间起调节作用。本研究阐明了食品安全公众舆论促使消费者转向绿色食品的心理机制,为绿色食品消费行为提供了新的视角。它对鼓励绿色食品消费和促进食品行业的可持续发展具有重要的参考价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
How public opinion of food safety affects green food purchase intentions: The mediating role of insecurity and the moderating role of green label trust

Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in the environment of social media. To fill up this gap, this research adopted a sequential two-stage mixed-methods approach to identify and examine the effects and mechanisms of public opinion of food safety on consumers' green food purchase intentions. In the initial qualitative research phase, the public comments on the microblogging platform was analyzed and we identified four top hot topics: public opinion of food safety, insecurity, green label trust (GLT) and green food purchase intentions (GFPI) based on text mining. In the quantitative phase of the survey-based research, we introduced the protection motivation theory and the hyper-attention cognitive model to construct a conceptual model. Based on this conceptual model, we conducted an empirical test with 1087 online questionnaires. The result showed that POFS had a significant positive effect on consumers' GFPI; consumer insecurity mediated the relationship between POFS and GFPI, and GLT played a moderating role between them. This study illustrates a psychological mechanism by which public opinion of food safety motivates consumers to switch to green food and provides new insights into green food consumption behaviour. It is an essential reference for encouraging green food consumption and promoting sustainability in the food industry.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
期刊最新文献
Emerging concerns in sustainability reporting: Disclosure of tertiary effects in the home appliance industry Green public procurement in construction: A systematic review Bridging gaps in the demand and supply for circular economy: Empirical insights into the symbiotic roles of consumers and manufacturing companies Tackling fashion waste from inside the wardrobe: The influence of personal factors on sustainable clothing use practice How to promote mobile phone recovery? Evaluation of a collection campaign in Belgian schools
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1