主题旅游团和流浪癖对旅行风险认知的影响

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism and Hospitality Research Pub Date : 2024-07-31 DOI:10.1177/14673584241270744
Aaron Schibik, Peggy Shields, Tim Schibik
{"title":"主题旅游团和流浪癖对旅行风险认知的影响","authors":"Aaron Schibik, Peggy Shields, Tim Schibik","doi":"10.1177/14673584241270744","DOIUrl":null,"url":null,"abstract":"Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The effects of thematic tour groups and wanderlust on travel risk perceptions\",\"authors\":\"Aaron Schibik, Peggy Shields, Tim Schibik\",\"doi\":\"10.1177/14673584241270744\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.\",\"PeriodicalId\":47333,\"journal\":{\"name\":\"Tourism and Hospitality Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2024-07-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism and Hospitality Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/14673584241270744\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism and Hospitality Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14673584241270744","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0

摘要

为消费者提供安全的旅行和旅游产品对于旅行/度假目的地的营销人员来说至关重要。因此,了解并找到吸引消费者冒险预订旅行的新方法至关重要,尤其是对于希望吸引具有独特兴趣的消费者的营销人员而言。本研究探讨了两种旅行和旅游产品之间的交叉点:打包旅游和特殊兴趣旅游。具体来说,本研究探讨了主题旅游团产品对消费者旅游意向的影响。它探讨了让消费者选择主题旅游团是否会降低风险认知,从而吸引他们出游。本研究还提出,主题旅游团可以通过激发个人的旅游欲望来降低风险感知。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
The effects of thematic tour groups and wanderlust on travel risk perceptions
Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
期刊最新文献
Understanding Booking.com’s rating drop in the context of online hotel reviews Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior Hyperloop’s role in tourism and hospitality: Challenges and opportunities The tour guide profession: An attractive option for UAE nationals majoring in tourism? Tourism industrial convergence development: Residents’ attitude of Macau
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1