在伊斯兰背景下经商:六种思想流派

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-08-06 DOI:10.1108/jima-10-2023-0324
Ron Berger, Abbas J. Ali, Bradley R. Barnes, Ilan Alon
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引用次数: 0

摘要

目的穆斯林社会拥有近 20 亿人口,分布在约 50 个国家,仅在食品和娱乐服务方面的支出就超过 20 亿美元,占世界人口的很大一部分,因此需要更多的研究关注和更好的理解。虽然伊斯兰学术可追溯到 1400 多年前,但很少有学者研究过伊斯兰教义的影响及其对周边商业和政策的作用。本文旨在更好地将商业战略与伊斯兰哲学联系起来。设计/方法/途径本研究是一篇理论性论文,基于对学术界现有著作和《古兰经》的文献综述。研究人员咨询了学者和宗教领袖,以更好地理解文字及其对各种哲学的影响。本论文为进一步研究伊斯兰商业哲学奠定了坚实的基础。研究结果本研究是进一步探索伊斯兰商业哲学及其基础的基础。为了更好地理解伊斯兰商业模式,本研究介绍了三个主要学派和三个次要学派,为进一步研究奠定了基础。这些学派的神学假设和世界观各不相同。原创性/价值简而言之,本研究提出了与伊斯兰政策相关的六种不同观点和解释,有助于管理实践者和学者在穆斯林背景下开展业务时加以考虑。
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Doing business in an Islamic context: six schools of thought

Purpose

With close to two billion people occupying some 50 countries and spending in excess of US$2tn on food and recreational services alone, Muslim societies represent a significant segment of the world’s population, which warrants greater research attention and better understanding. While Islamic scholarship dates back over 1,400 years, few scholars have studied the impact of Islamic teachings and their effect on surrounding business and policy. The purpose of this paper is to better connect business strategy with Islamic philosophy.

Design/methodology/approach

This research is a theoretical paper based on literature review of existing works in academia and from the Koran. The researchers consulted academics and religious leader to better understand the written word and its implications on the various philosophies. This paper offers a sound foundation for further research on Islamic business philosophy.

Findings

This research is the base for further exploration into Islamic business philosophy and their underpinnings. To better understand Islamic business models, this study introduces three main and three minor schools of thought to provide a foundation for further research. The schools differ in their theological assumptions and worldviews. Some of them place emphases on traditional approaches, i.e. Jabria (like contemporary Salafies) and some underscore the virtue of reasons and enlightenment (e.g. Mu’tazila or the rationalists).

Originality/value

In brief, the study posits six different perspectives and interpretations relevant to Islamic policy that will be useful for both managerial practitioners and scholars to consider when undertaking business in a Muslim context.

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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
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