How does perception of success change between family and solo farmers: A perspective from strategic resources and entrepreneurial orientation

This study compares the resources and entrepreneurial characteristics of family and solo farmers, and influences of these on subjective success perceptions. Quantitative data were collected in Finland and the research model is comprised of Resource-Based Theory and Entrepreneurial Orientation. T-test for equality of means and Structural Equation modelling were employed for testing the hypotheses. The results indicate that family and solo farmers are heterogeneous in most of their resources, entrepreneurial orientation and success perceptions, only except resources in funding opportunities, innovativeness in products and services and investments, and proactiveness in legislation, and success perceptions in self-determination in own work, personal satisfaction. Covariation between resources and entrepreneurial orientation is stronger for family farmers, but this relationship is positive for both groups. Resources and entrepreneurial orientation impact success positively both for family and solo farmers, while the impact of resources is stronger for family farmers and entrepreneurial orientation is stronger for solo farmers. This study suggests a comparative approach in evaluation of the sustainable agricultural entrepreneurship and its implications, also facilitates the methodological development on the measurement of the theoretical models focusing on the role of family in social and agricultural sustainability.