国际赛事下健康城市体育旅游融合高质量发展研究--以第 19 届杭州亚运会为例

Yangyang Ye, Yuliang Ding, Meiqi Xu
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引用次数: 0

摘要

随着 "健康中国 "战略国策的不断推进,健康城市建设已成为我国城市发展的重要内容之一,体育与旅游的融合发展也进入了高质量推进的新阶段。本文聚焦杭州健康城市建设,瞄准亚运会这一国际赛事节点,从杭州体育旅游发展实际出发,在数字化、融合化、品牌化、全民化、低碳化等方面进行探索,为其他国家和地区体育旅游的长远发展提供实践参考。
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Research on the high-quality development of sports-tourism integration in healthy cities under international events--Taking the 19th Hangzhou Asian Games as an example
With the continuous promotion of the national policy of "Healthy China" strategy, the construction of healthy cities has become one of the important contents of China's urban development, and the integrated development of sports and tourism \has also entered a new stage of high-quality promotion. This paper focuses on the healthy city development of Hangzhou, aiming at the international event node of the Asian Games, from the actual development of Hangzhou's sports tourism, the exploration in digitization, integration, branding, nationalization and low-carbon development, and provides practical reference for the long-term development of sports tourism in other countries and regions.
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