Mar Alguero-Boronat, Miguel Angel Moliner-Tena, Rosa María Rodríguez-Artola
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LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation
This research delves into the impact of LGBTIQ+ communities’ motivations on the memorable destination experiences of 517 queer travellers. The primary goal is to unravel the influence of motivational factors (with special attention to LGBTIQ+ motivations) on the creation of memorable destination experiences, with a specific focus on scrutinising the moderating effects of gender identity and sexual orientation. It systematically examines both the homogeneity and heterogeneity within the spectrum of LGBTIQ+ tourists. The quantitative analysis of data, collected through an online questionnaire, reveals a notable consistency in tourist motivations regarding sexual orientations, and some diversity in represented gender identities. Pull LGBTIQ+ motivations do not exert a significant influence nor impact on the memorable experiences of queer tourists. By exploring the dynamics of LGBTIQ+ travellers, this study contributes significantly to our understanding of their motivations, shedding light on both commonalities and distinctions within LGBTIQ+ communities.
期刊介绍:
Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.