识别 "忠诚展示 "的驱动因素：系统文献综述

The International Review of Retail, Distribution and Consumer Research Pub Date : 2024-08-06 DOI:10.1080/09593969.2024.2380336

Amit Sharma, Pankaj Priya, Nirankush Dutta, Neha Sharma

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摘要

零售展示行为是指顾客先在店内浏览产品，然后再以较低价格在网上购买的现象。这是由于不同的零售商有不同的...

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Identifying the drivers of ‘loyal showrooming’: a systematic literature review

Retail showrooming behaviour is described as the phenomenon in which customers browse the products in-store before making the purchase online at a lower price. This is due to the fact that differen...

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The International Review of Retail, Distribution and Consumer Research

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