From the classroom to the Living Lab for developing competencies in tourism higher education

Acknowledging the limitations of traditional pedagogy on conventional competencies, this study aims to explore the effectiveness of the Living Lab approach in enhancing students' competencies and propose a Living Lab model in tourism higher education. For this purpose, the data were collected from university students of tourism and hotel management who took a tourism Living Lab class in South Korea in 2019, 2021, 2022, and 2023. Adapting Sker and Floričić’s three stages of the Living Lab procedure, this study analyzed the data using feedback from observations, field notes, open-ended questionnaires, and reflective journals that enabled qualitative content analysis. The results of this research manifest four themes: competency in professional development, collaboration and networking, learning agility and adaptability, and emotional connections. Based on these, this study proposes a Living Lab model of tourism higher education and suggests practical implications for higher education institutions.