Local social perception of mining in Parauapebas and Canaã dos Carajás in the eastern Amazonia, Brazil

The mineral industry plays a role in structural transformations in southeastern Pará, Eastern Amazonia, where large projects in this sector are located. This study analyzes aspects of the social perception of mining from image and reputation concepts in the Amazonian context. This paper aimed to examine the role of socioeconomic, political, and historical variables on social perception. It focused on four dimensions - economic, environmental, relationship and image, and general dimensions in Parauapebas and Canaã dos Carajás cities. The methodology consisted of the application in April of 2018 of questionnaires in a stratified sample of 960 and 349 randomly selected households in each of those cities, respectively. We employed the PCA/factor analysis method to examine whether a set of variables is relevant to social perception. The study found that the mining industry is a partner – not an intruder – because its beginning coincided with the social and historical formation of the territory. Perceptions of image and reputation were positive. Interviewee education, age, income, Whatsapp and Facebook usage, having a formal job, belonging to a union and a political party, occupation, and time of arrival are the main factors for social perception of mining. Despite their significantly negative opinion concerning mining's environmental impact, most interviewees pointed out that mining is reliable, friendly, transparent, and involved with the municipalities' problems. Our work fills a gap in growing literature that shows the challenges of companies, governments, and civil society in contemplating the dynamic aspects of mining for effective planning aiming at the social sustainability of mining regions.