解读公众的脱离和信息行为:环境可持续性问题中心理距离、可行性和可取性的作用

IF 4.1 3区 管理学 Q2 BUSINESS Public Relations Review Pub Date : 2024-08-07 DOI:10.1016/j.pubrev.2024.102491
Soojin Kim , Lisa Tam
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引用次数: 0

摘要

尽管全球环境挑战十分突出,但事实证明,促进公众参与解决与环境可持续性有关 的问题十分困难。公众认为这些问题离自己很遥远,不会产生迫在眉睫的影响,需要立即采取行动。然而,公众的不参与反过来又加速了环境的恶化。本研究运用构解水平理论,探讨了导致公众脱离环境可持续发展问题的因素,以及促进公众信息行为的方法。本研究于 2022 年 11 月对 507 名澳大利亚人进行了具有全国代表性的在线调查。将食物浪费作为一个对环境可持续性产生负面影响的问题,通过结构方程模型来检验心理距离、可行性和可取性等动态因素对公众脱离、信息寻求和信息转发的影响。当个体认为食物浪费是一个遥远的问题时,他们也会认为这个问题不可取,不可能采取行动,从而导致他们脱离。然而,本研究发现,虽然心理距离与可取性和可行性呈负相关,但却与信息寻求和转发呈正相关。我们特别发现,可取性对信息寻求和转发有积极的促进作用。然而,可行性与信息寻求和转发呈负相关。讨论了公共关系理论和实践的意义(203 个字)。
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Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue

Despite the prominence of global environmental challenges, promoting publics’ engagement with issues related to environmental sustainability has proven difficult. Publics have perceived them as distant issues that do not have imminent impact requiring immediate actions. However, publics’ disengagement has in turn accelerated environmental deterioration. Applying construal level theory, this study explores factors that cause publics’ disengagement but also ways to promote information behaviors in an environmental sustainability issue. An online survey was conducted of a nationally representative sample of 507 Australians in November 2022. Using food waste as an issue that negatively affects environmental sustainability, structural equation modeling was conducted to test the effects of the dynamics of psychological distance, feasibility, and desirability on publics’ disengagement, information seeking and information forwarding. When individuals consider food waste a distant issue, they also consider it to be undesirable and infeasible to act upon, with the result that they disengage. However, this study finds that while psychological distance is negatively associated with desirability and feasibility, it is positively associated with information seeking and forwarding. We find, in particular, that desirability positively contributes to information seeking and forwarding. However, feasibility is negatively associated with information seeking and forwarding. Implications for public relations theory and practice are discussed (203 words).

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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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