{"title":"电子口碑在目的地来源可信度、认知度、依恋度、旅游动机和旅游意向之间关系中的调节作用：越南电影旅游案例研究","authors":"The-Bao Luong","doi":"10.1002/jtr.2729","DOIUrl":null,"url":null,"abstract":"<p>By adopting stimulus-organism-response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e-word of mouth (e-WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highlight the significant influence of destination source credibility and travel motivation on destination attachment, further impacting travel intention. Additionally, the study reveals the effects of destination awareness, motivation, and attachment on travel intention. Notably, e-WOM moderates the relationships between destination source credibility, travel intention, and destination attachment and travel intention. The study provides theoretical and practical implications, offering insights and suggestions for future research in the field.</p>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"26 4","pages":""},"PeriodicalIF":4.1000,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The moderating role of e-word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention: A case study of Vietnamese film tourism\",\"authors\":\"The-Bao Luong\",\"doi\":\"10.1002/jtr.2729\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>By adopting stimulus-organism-response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e-word of mouth (e-WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highlight the significant influence of destination source credibility and travel motivation on destination attachment, further impacting travel intention. Additionally, the study reveals the effects of destination awareness, motivation, and attachment on travel intention. Notably, e-WOM moderates the relationships between destination source credibility, travel intention, and destination attachment and travel intention. The study provides theoretical and practical implications, offering insights and suggestions for future research in the field.</p>\",\"PeriodicalId\":51375,\"journal\":{\"name\":\"International Journal of Tourism Research\",\"volume\":\"26 4\",\"pages\":\"\"},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2024-08-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/jtr.2729\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.2729","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The moderating role of e-word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention: A case study of Vietnamese film tourism
By adopting stimulus-organism-response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e-word of mouth (e-WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highlight the significant influence of destination source credibility and travel motivation on destination attachment, further impacting travel intention. Additionally, the study reveals the effects of destination awareness, motivation, and attachment on travel intention. Notably, e-WOM moderates the relationships between destination source credibility, travel intention, and destination attachment and travel intention. The study provides theoretical and practical implications, offering insights and suggestions for future research in the field.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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