Xinchen Wang, Yeeun Oh, So-Young Park, Soo-Min Hong, Po-Lin Lai
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Factors influencing travelers' intention by environmental changes of destination: Cross-country evidence from Far-East Asia
Travel intentions are influenced by not only personal background but also external factors such as national disasters, infectious diseases, and government policy. While international flights and the travel market are sharply recovering from the effects of the COVID-19 pandemic, travel risk will affect future travel demand. This study analyzed the relationship between potential risk of destination and travel avoidance intention using the stimulus-organism-response (SOR) model. The survey was conducted with 303 Chinese and 253 South Korean respondents living in countries adjacent to Japan. The results reveal that travel avoidance intentions may be influenced by emotional reactions to the complexity of the geopolitical environment or the diverse protection motivation perceptions of travelers. This study proposes that nationality has a moderate effect on tentative travel avoidance intention compared to gender.
期刊介绍:
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.