颜色与创业活动：一项探索性研究

IF 6.5 1区经济学 Q1 BUSINESS Small Business Economics Pub Date : 2024-08-16 DOI:10.1007/s11187-024-00957-5

Nancy Hodges, Michael J. Kane, Albert N. Link

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引用次数: 0

摘要

色彩可促进创业行为。众所周知，创造力会导致创业行为，而心理学文献认为，颜色会影响个人的创造力。在本文中，我们根据文献中关于黄色和橙色能增强个体创造性情绪的假设，探讨了色彩与创业行为之间的实证关系。我们的研究结果为色彩心理学和创业精神的未来研究打开了一扇大门。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Colors and Entrepreneurial Activities: An Exploratory Study

Colors may enhance entrepreneurial behavior. It is well known that creativity can lead to entrepreneurial behavior, and it is argued in the psychology literature that colors can influence an individual’s creativity. In this paper, we explore the empirical relationship between colors and entrepreneurial behavior under the literature-based hypothesis that yellows and oranges enhance an individual’s creative emotions. Our findings open the door for future research on the psychology of colors and entrepreneurship.

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来源期刊

Small Business Economics Multiple-

CiteScore

14.10

自引率

9.40%

发文量

124

期刊介绍： Small Business Economics: An Entrepreneurship Journal (SBEJ) publishes original, rigorous theoretical and empirical research addressing all aspects of entrepreneurship and small business economics, with a special emphasis on the economic and societal relevance of research findings for scholars, practitioners and policy makers. SBEJ covers a broad scope of topics, ranging from the core themes of the entrepreneurial process and new venture creation to other topics like self-employment, family firms, small and medium-sized enterprises, innovative start-ups, and entrepreneurial finance. SBEJ welcomes scientific studies at different levels of analysis, including individuals (e.g. entrepreneurs'' characteristics and occupational choice), firms (e.g., firms’ life courses and performance, innovation, and global issues like digitization), macro level (e.g., institutions and public policies within local, regional, national and international contexts), as well as cross-level dynamics. As a leading entrepreneurship journal, SBEJ welcomes cross-disciplinary research. Officially cited as: Small Bus Econ

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