Extrapolation beyond peers: An asset pricing perspective

We introduce a novel measure that captures the beta deviation of individual firms from their industry peers within China's stock market. Our analysis reveals that stocks with greater beta deviation generate significantly higher future returns. This predictive power is unaffected by established return predictors and remains robust across alternative peer identification methods, beta estimation techniques, and subsample tests. Our findings suggest a behavioral interpretation, linking positive predictability to mispricing driven by investors' extrapolation biases. Overall, our research highlights the critical role of incorporating peer firms into asset pricing, particularly in emerging markets.