Considering information-sharing motives to reduce misinformation

Misinformation has risen in recent years, negatively affecting domains ranging from politics to health. To curb the spread of misinformation it is useful to consider why, how, and when people decide to share information. Here we suggest that information-sharing decisions are value-based choices, in which sharers strive to maximize rewards and minimize losses to themselves and/or others. These outcomes can be tangible, in the form of monetary rewards or losses, or intangible, in the form of social feedback. On social media platforms these rewards and losses are not clearly tied to the accuracy of information shared. Thus, sharers have little incentive to avoid disseminating misinformation. Based on this framework, we propose ways to nudge sharers to prioritize accuracy during information-sharing.