Bastian Henriquez-Jara , C. Angelo Guevara , Marcela Munizaga , Omar D. Perez
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Habits and the subexploration of better transportation options: A dual-system approach
In psychology, choices are influenced by either goal-directed or habitual systems, which are represented by model-based (MB) and model-free (MF) reinforcement learning algorithms. This paper introduces these concepts into the transportation literature and shows that individuals with habitual tendencies often fail to consider new, potentially superior, alternatives. Across two experiments, participants chose between two bus options, with a third, objectively superior option introduced in a later phase. In both experiments, participants engaging in habitual behavior were less likely to explore the new alternative. Furthermore, we found habitual tendencies were moderated by self-reported stress levels, which is consistent with previous results in the psychological literature. This implies that new transportation modes or routes may remain underused as travelers adhere to habitual patterns, disregarding the introduction of potentially better alternatives, and prompt for public policies that aim to promote goal-directed behavior.
期刊介绍:
Travel Behaviour and Society is an interdisciplinary journal publishing high-quality original papers which report leading edge research in theories, methodologies and applications concerning transportation issues and challenges which involve the social and spatial dimensions. In particular, it provides a discussion forum for major research in travel behaviour, transportation infrastructure, transportation and environmental issues, mobility and social sustainability, transportation geographic information systems (TGIS), transportation and quality of life, transportation data collection and analysis, etc.