Business analytics affordances for supply chain value creation: A technology-organization-environment perspective

Despite the potential of business analytics (BA) in supply chains, many firms struggle to effectively integrate and leverage BA in their supply chains, leading to underutilized data and missed opportunities for optimization. Therefore, this study utilizes an affordance perspective to study the actualization of BA affordances within supply chains. We conduct a multiple case study analysis, interviewing 28 individuals across nine companies. Our investigation uncovers a hierarchy of intertwined affordances facilitating supply chain information management, cooperation, and customer-focused solutions. Significantly, we highlight the unique influence of technology, organization, and environmental (TOE) factors in shaping affordance actualization. As a result, we argue against generic prescriptions for BA affordance actualization, instead promoting a more tailored approach informed by specific TOE factors tied to each individual supply chain. Our work advances technology affordance research by explaining affordance actualization within supply chains and highlighting the dynamic interplay between TOE factors and BA affordance actualization. Subsequently, our research offers a nuanced understanding of BA implementation, demonstrating how tailored BA strategies can enhance supply chain optimization, cooperation, and customer-centric solutions, ultimately driving value creation for supply chains.