Repositioning Work and Leisure: Digital Nomads Versus Tourists

A growing yet fragmented debate addressing digital nomadism has recently emerged across different disciplines, including management, organizational behavior, and mobility studies. However, the intersection between digital nomadism and leisure and tourism activities remains blurred. Integrating existing theoretical assessments, this conceptual paper scrutinize digital nomadism from a tourism and leisure perspective, and attempts to provide a broader understanding of this phenomenon. The paper repositions digital nomads in the center of tourism and travel discourse by describing their key characteristics, mobility motives, destination selection process, and critical features, singling them out from conventional business/leisure tourists. This paper significantly contributes to an emerging stream of tourism research addressing digital nomadism as an emerging lifestyle market and provides timely practical implications for policymakers and industry practitioners.