重述过去的危机:危机记忆及其对组织声誉和公众反应的影响

IF 4.1 3区 管理学 Q2 BUSINESS Public Relations Review Pub Date : 2024-08-30 DOI:10.1016/j.pubrev.2024.102493
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引用次数: 0

摘要

当新的危机发生时,人们往往会在社交媒体上集体重述、回忆和重构过去的危机,从而形成危机传播语境中一种特殊形式的集体记忆:危机记忆。本研究通过社会建构主义的视角,探讨了在 COVID-19 期间中国社交媒体上共同创造的非典危机记忆。首先,基于对 5677 条微博内容的分析,确定了七种危机记忆叙事类型(民族主义、英雄主义、身份认同、创伤、批判、历史参照和个人经历),并分析了这些叙事类型在不同用户中的不同使用情况。其次,通过对 785 名中国网民进行在线调查,研究了这些危机记忆叙事对正在发生的公共卫生危机中的各种感知(感知组织声誉、感知威胁和感知自我效能)和行为(保护行为)的影响。总之,本研究为危机传播研究提供了一个新的视角,即从当前危机的战略传播转向过去危机的建构叙事。
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Retelling the past crisis: Crisis memory and its influences on organizational reputation and public responses

Past crises are often collectively retold, recalled, and reconstructed on social media when a new crisis occurs, resulting in a special form of collective memory in crisis communication contexts: crisis memory. Through the lens of social constructionism, this study explores the crisis memory of SARS co-created on Chinese social media during COVID-19. First, based on a content analysis of 5677 Weibo posts, seven types of crisis memory narratives are identified (nationalism, heroism, identity, trauma, criticism, historical reference, and personal experience), and their differential usages by multiple users are analyzed. Second, with an online survey of 785 Chinese netizens, the influences of these crisis memory narratives on various perceptions (perceived organizational reputation, perceived threats, and perceived self-efficacy) and behaviors (protective behaviors) in the unfolding public health crisis are examined. Overall, this study provides a new perspective for crisis communication research that moves beyond the strategic communication of current crises to involve constructed narratives of past crises.

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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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