作为对话伙伴的算法:从符号互动的视角看谷歌自动预测

IF 4.5 1区 文学 Q1 COMMUNICATION New Media & Society Pub Date : 2024-08-30 DOI:10.1177/14614448241251800
Annette Markham
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引用次数: 0

摘要

本文展示了一种将人类与谷歌搜索的 "自动预测"(Auto-Predict)界面之间的互动再现为对话的推测方法,以探讨基于人工智能的系统如何既具有说服力又具有深刻的个人色彩。文章利用人种测量学工具和符号互动论视角,展示了三个版本的谷歌搜索,每种变化都从略微不同的角度展示了人类和非人类伙伴的似是而非的话语和人际动态。这一思想实验源于十年来在课堂上对年轻人进行的数字扫盲,培训他们分析自己在数字媒体、算法和设备方面的生活体验。将信息交流转化为个人对话提供了一种创造性的方法,用于分析在细微的互动过程中如何共同构建关系,通过这种关系建立相互理解,创造关于世界的意义,并形成身份认同。这种批判性分析扩展了人机交流研究的方法,并阐述了算法身份的概念。
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Algorithms as conversational partners: Looking at Google auto-predict through the lens of symbolic interaction
This article showcases a speculative methodology for recreating interactions between a human and Google Search’s Auto-Predict interface as conversations, to explore how AI-based systems are both persuasive and deeply personal. Using ethnomethodology tools and a symbolic interactionist lens, the paper presents three versions of a single Google search, each variation building a slightly different angle on the plausible utterances and interpersonal dynamics of the human and nonhuman partners. This thought experiment emerges from a decade of classroom-based digital literacy exercises with young adults, training them to analyze their lived experiences with digital media, algorithms, and devices. Transforming information exchanges into personal conversations provides a creative method for analyzing how relations are co-constructed in the granular processes of interaction, through which mutual intelligibility is built, meaning about the world is made, and identities are formed. This critical analysis extends methods for human–machine communication studies and elaborates notions of algorithmic identity.
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来源期刊
New Media & Society
New Media & Society COMMUNICATION-
CiteScore
12.70
自引率
8.00%
发文量
274
期刊介绍: New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.
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