Susan Racine Passmore, Emma Henning, Lynne Margalit Cotter, Mahima Bhattar, Sijia Yang, Emily Latham, Daniel Schultz, Malia Jones
{"title":"培养对公共卫生信息的信任:为农村家长量身定制沟通方式。","authors":"Susan Racine Passmore, Emma Henning, Lynne Margalit Cotter, Mahima Bhattar, Sijia Yang, Emily Latham, Daniel Schultz, Malia Jones","doi":"10.1177/08901171241278886","DOIUrl":null,"url":null,"abstract":"<p><strong>Purpose: </strong>As pandemic-related mistrust of public health recommendations in rural communities may compound gaps in pediatric immunizations, our team explored parents' perceptions of trustworthiness in messaging.</p><p><strong>Design: </strong>Qualitative study using 4 virtual focus groups.</p><p><strong>Setting: </strong>Rural Wisconsin.</p><p><strong>Participants: </strong>Participants (n = 25) were parents or guardians of children recruited through our contacts with community-based organizations serving rural communities.</p><p><strong>Methods: </strong>Researchers used task-oriented elicitation techniques to initiate discussion on the trustworthiness of messengers and messages providing health recommendations. Participants were asked to (1) review existing public health messaging on a range of topics and from a range of sponsors; and (2) rank a list of potential messengers in terms of trustworthiness (eg, local health department, Centers for Disease Control). Discussions were recorded, and audio files transcribed, to facilitate a team-based, thematic analysis.</p><p><strong>Results: </strong>Competency in medical knowledge and parenting experience contributed to estimations of trustworthiness. Participants also responded well to messages and messengers that were able to project recognition of their children's uniqueness and their experience as parents. Participants distrusted messengers who were seen as biased or \"one-sided\" in their perspectives.</p><p><strong>Conclusions: </strong>For successful health promotion for rural-living parents, messengers must be recognized as \"competent\" to provide pediatric health advice and to avoid blanket recommendations that may undermine parents' experience and feelings of being \"understood\" and affect perceptions of trustworthiness.</p>","PeriodicalId":7481,"journal":{"name":"American Journal of Health Promotion","volume":" ","pages":"8901171241278886"},"PeriodicalIF":2.5000,"publicationDate":"2024-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Fostering Trust in Public Health Messaging: Tailoring Communication for Rural Parents.\",\"authors\":\"Susan Racine Passmore, Emma Henning, Lynne Margalit Cotter, Mahima Bhattar, Sijia Yang, Emily Latham, Daniel Schultz, Malia Jones\",\"doi\":\"10.1177/08901171241278886\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Purpose: </strong>As pandemic-related mistrust of public health recommendations in rural communities may compound gaps in pediatric immunizations, our team explored parents' perceptions of trustworthiness in messaging.</p><p><strong>Design: </strong>Qualitative study using 4 virtual focus groups.</p><p><strong>Setting: </strong>Rural Wisconsin.</p><p><strong>Participants: </strong>Participants (n = 25) were parents or guardians of children recruited through our contacts with community-based organizations serving rural communities.</p><p><strong>Methods: </strong>Researchers used task-oriented elicitation techniques to initiate discussion on the trustworthiness of messengers and messages providing health recommendations. Participants were asked to (1) review existing public health messaging on a range of topics and from a range of sponsors; and (2) rank a list of potential messengers in terms of trustworthiness (eg, local health department, Centers for Disease Control). Discussions were recorded, and audio files transcribed, to facilitate a team-based, thematic analysis.</p><p><strong>Results: </strong>Competency in medical knowledge and parenting experience contributed to estimations of trustworthiness. Participants also responded well to messages and messengers that were able to project recognition of their children's uniqueness and their experience as parents. 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Fostering Trust in Public Health Messaging: Tailoring Communication for Rural Parents.
Purpose: As pandemic-related mistrust of public health recommendations in rural communities may compound gaps in pediatric immunizations, our team explored parents' perceptions of trustworthiness in messaging.
Design: Qualitative study using 4 virtual focus groups.
Setting: Rural Wisconsin.
Participants: Participants (n = 25) were parents or guardians of children recruited through our contacts with community-based organizations serving rural communities.
Methods: Researchers used task-oriented elicitation techniques to initiate discussion on the trustworthiness of messengers and messages providing health recommendations. Participants were asked to (1) review existing public health messaging on a range of topics and from a range of sponsors; and (2) rank a list of potential messengers in terms of trustworthiness (eg, local health department, Centers for Disease Control). Discussions were recorded, and audio files transcribed, to facilitate a team-based, thematic analysis.
Results: Competency in medical knowledge and parenting experience contributed to estimations of trustworthiness. Participants also responded well to messages and messengers that were able to project recognition of their children's uniqueness and their experience as parents. Participants distrusted messengers who were seen as biased or "one-sided" in their perspectives.
Conclusions: For successful health promotion for rural-living parents, messengers must be recognized as "competent" to provide pediatric health advice and to avoid blanket recommendations that may undermine parents' experience and feelings of being "understood" and affect perceptions of trustworthiness.
期刊介绍:
The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.