How a speaker herds the audience: multi-brain neural convergence over time during naturalistic storytelling.

Storytelling-an ancient way for humans to share individual experiences with others-has been found to induce neural alignment among listeners. In exploring the dynamic fluctuations in listener-listener (LL) coupling throughout stories, we uncover a significant correlation between LL coupling and lagged speaker-listener (lag-SL) coupling over time. Using the analogy of neural pattern (dis)similarity as distances between participants, we term this phenomenon the "herding effect." Like a shepherd guiding a group of sheep, the more closely listeners mirror the speaker's preceding brain activity patterns (higher lag-SL similarity), the more tightly they cluster together (higher LL similarity). This herding effect is particularly pronounced in brain regions where neural alignment among listeners tracks with moment-by-moment behavioral ratings of narrative content engagement. By integrating LL and SL neural coupling, this study reveals a dynamic, multi-brain functional network between the speaker and the audience, with the unfolding narrative content playing a mediating role in network configuration.