The Era of Digital Transition in the Prism of the Existential Threat of Job Loss: Corporate Social Responsibility

This article explores the question of the rate of digital progress in the context of the labour market. Specific features of the current situation are discussed: the temporality of socio-technological transformations, which is becoming less and less compatible with the harmonious development of man and society; the pace at which machines acquire intelligence; the total devaluation of mental labour; the unresolved issue of the role of man in the world of intelligent machines; and the criticality of the problem of the labour market due to its global nature, social significance and the rate of socio-technological changes. It is emphasised that these circumstances, already in the short term, threaten the sustainable development of global society, whose reactions to the transformation of technological and socio-economic infrastructure are significantly lagging behind. It is concluded that there is an urgent need to strengthen social responsibility, determined by the new ethics of relations between humans and machines with AI, supplemented by the primacy of the dignity of the social role of humans. The authors point out the urgent need to revise ideas about work as the main purpose of a person and about realisation in the profession as the main factor that determines the self-esteem of an individual and his social status.