诱饵效果只有在选项数量少于六个时才会起作用

IF 1.5 3区经济学 Q2 ECONOMICS Kyklos Pub Date : 2024-08-22 DOI:10.1111/kykl.12413

Subrato Banerjee, Pragathi Kandregula

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引用次数: 0

摘要

诱饵效应是违反需求理论要素的一个有据可查的来源。我们通过实验证明，诱饵效应只有在选项数量有限（具体来说不超过五个）的情况下才会起作用。这是因为，随着选项越来越多，消费者可能很难发现诱饵（与之相对的帕累托优势选项看起来更有吸引力），从而使诱饵效应失效。我们发现，诱饵效应之所以起作用，是因为它能让人们更容易做出选择，因此，当可供选择的选项数量达到或超过六个时，有诱饵和没有诱饵的选择难度在统计上是相同的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The decoy effect only works when the number of options is less than six

The decoy effect is a well‐documented source of violation of elements of demand theory. We experimentally demonstrate that the decoy effect only works when the number of options is limited (specifically not more than five). This is because, with more and more options, it may get difficult for consumers to spot the decoy (against which a Pareto dominant option is made to look more attractive), rendering the decoy effect ineffective. Identifying that the decoy effect works because it facilitates easier choice‐making, we observe that the difficulty in choice‐making with or without the decoy is statistically the same when the number of options to choose from is six or more.

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来源期刊

Kyklos ECONOMICS-

CiteScore

2.90

自引率

10.50%

发文量

期刊介绍： KYKLOS views economics as a social science and as such favours contributions dealing with issues relevant to contemporary society, as well as economic policy applications. Since its inception nearly 60 years ago, KYKLOS has earned a worldwide reputation for publishing a broad range of articles from international scholars on real world issues. KYKLOS encourages unorthodox, original approaches to topical economic and social issues with a multinational application, and promises to give fresh insights into topics of worldwide interest

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