{"title":"与公共研究机构合作：利用战略意图和共创价值在新产品开发中赢得战略机遇","authors":"Michael Polonsky, Samir Gupta","doi":"10.1080/1051712x.2024.2391792","DOIUrl":null,"url":null,"abstract":"By collaborating with public research institutions, the paper seeks to understand how firms can leverage strategic intent and co-created value to gain strategic opportunities in new product develop...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"96 1","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development\",\"authors\":\"Michael Polonsky, Samir Gupta\",\"doi\":\"10.1080/1051712x.2024.2391792\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"By collaborating with public research institutions, the paper seeks to understand how firms can leverage strategic intent and co-created value to gain strategic opportunities in new product develop...\",\"PeriodicalId\":46235,\"journal\":{\"name\":\"Journal of Business-To-Business Marketing\",\"volume\":\"96 1\",\"pages\":\"\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2024-08-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business-To-Business Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/1051712x.2024.2391792\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business-To-Business Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/1051712x.2024.2391792","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development
By collaborating with public research institutions, the paper seeks to understand how firms can leverage strategic intent and co-created value to gain strategic opportunities in new product develop...
期刊介绍：
The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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