在线接触自然如何影响客户参与:来自新浪微博的证据

IF 7.1 3区 管理学 Q1 BUSINESS Electronic Markets Pub Date : 2024-09-07 DOI:10.1007/s12525-024-00728-w
Jiaqi Wang, Peng Zou, Bo Yu
{"title":"在线接触自然如何影响客户参与:来自新浪微博的证据","authors":"Jiaqi Wang, Peng Zou, Bo Yu","doi":"10.1007/s12525-024-00728-w","DOIUrl":null,"url":null,"abstract":"<p>The increasing popularity of online information and communication technology (ICT) devices has shifted customers’ contact with nature from offline to online. Online exposure to nature on social media involves information such as bloggers’ social influence, blog image clarity, blog text sentiment, blog length, and online interactions with people, which are inaccessible from offline. This study examines the relationship between online exposure to nature and social media engagement behaviors from the perspective of environmental psychology. We find a significant U-shaped correlation between online exposure to nature and customer engagement on social media. Moreover, this relationship is weakened by social influence and image clarity. Our analysis indicates that online exposure to nature significantly differs from exposure to nature, both theoretically and in terms of results. Our paper enriches the literature on visual content and enhances the understanding of customer engagement on social media. The results also reveal the implementation of social media marketing strategies with images.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":null,"pages":null},"PeriodicalIF":7.1000,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How online exposure to nature affects customer engagement: Evidence from Sina Weibo\",\"authors\":\"Jiaqi Wang, Peng Zou, Bo Yu\",\"doi\":\"10.1007/s12525-024-00728-w\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>The increasing popularity of online information and communication technology (ICT) devices has shifted customers’ contact with nature from offline to online. Online exposure to nature on social media involves information such as bloggers’ social influence, blog image clarity, blog text sentiment, blog length, and online interactions with people, which are inaccessible from offline. This study examines the relationship between online exposure to nature and social media engagement behaviors from the perspective of environmental psychology. We find a significant U-shaped correlation between online exposure to nature and customer engagement on social media. Moreover, this relationship is weakened by social influence and image clarity. Our analysis indicates that online exposure to nature significantly differs from exposure to nature, both theoretically and in terms of results. Our paper enriches the literature on visual content and enhances the understanding of customer engagement on social media. The results also reveal the implementation of social media marketing strategies with images.</p>\",\"PeriodicalId\":47719,\"journal\":{\"name\":\"Electronic Markets\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":7.1000,\"publicationDate\":\"2024-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Electronic Markets\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1007/s12525-024-00728-w\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic Markets","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s12525-024-00728-w","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

在线信息和通信技术(ICT)设备的日益普及使客户与自然的接触从线下转移到了线上。社交媒体上的自然在线接触涉及博主的社会影响力、博客图片清晰度、博客文字情感、博客长度以及与人的在线互动等信息,而这些信息是线下无法获取的。本研究从环境心理学的角度探讨了自然在线接触与社交媒体参与行为之间的关系。我们发现,在社交媒体上在线接触自然与客户参与之间存在明显的 U 型相关关系。此外,社会影响力和形象清晰度削弱了这种关系。我们的分析表明,无论是从理论上还是从结果上看,在线接触自然与接触自然都有很大不同。我们的论文丰富了有关视觉内容的文献,加深了人们对社交媒体上客户参与度的理解。研究结果还揭示了如何利用图像实施社交媒体营销策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

摘要图片

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
How online exposure to nature affects customer engagement: Evidence from Sina Weibo

The increasing popularity of online information and communication technology (ICT) devices has shifted customers’ contact with nature from offline to online. Online exposure to nature on social media involves information such as bloggers’ social influence, blog image clarity, blog text sentiment, blog length, and online interactions with people, which are inaccessible from offline. This study examines the relationship between online exposure to nature and social media engagement behaviors from the perspective of environmental psychology. We find a significant U-shaped correlation between online exposure to nature and customer engagement on social media. Moreover, this relationship is weakened by social influence and image clarity. Our analysis indicates that online exposure to nature significantly differs from exposure to nature, both theoretically and in terms of results. Our paper enriches the literature on visual content and enhances the understanding of customer engagement on social media. The results also reveal the implementation of social media marketing strategies with images.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Electronic Markets
Electronic Markets Multiple-
CiteScore
14.80
自引率
15.30%
发文量
85
期刊介绍: Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.
期刊最新文献
Digital Business as a Field for Research and Education Certified data chats for future used car markets How online exposure to nature affects customer engagement: Evidence from Sina Weibo Critical success factors of users’ continuous intention of adopting cryptocurrency exchanges: LAS-VICT principle On the influence of conventional and automated market makers on market quality in cryptoeconomic systems
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1